Beyond The Canvas: Marketing Your Art

First and foremost, let me say this… I AM NOT A PROFESSIONAL ARTIST! There, I said it (for all the critics), I may not be a professional artist (yet), but I have learned a thing or two when it comes to marketing my art. After watching other artists, primarily those currently in the position I’m striving for, I realized one thing many of them had in common–they went beyond the canvas to market and sell their work.

What do I mean, beyond the canvas? Exactly what it sounds like; they didn’t rely solely on their paintings. With websites like Canva, VistaPrint, Fine Art America and Etsy, it’s so easy nowadays to put your artwork on merchandise including;

  • T-Shirts, Caps & Hoodies
  • Coffee Mugs
  • Blankets
  • Office Supplies; Calendars, pens, mouse-pads, etc
  • Cell Phone Cases & More

Personally, I’ve done coffee mugs, ink pens, mouse-pad, and I release a calendar every year, which does pretty well. I’m not promising these things will make you an instant success, but it will definitely create the potential for additional income avenues for your artwork, which ultimately leads to more sales for you. An added bonus is the fact that it’ll also create more selection with multiple price tiers for your clients and fanbase, I’ll do a post on the importance of price tiers a little later.

In 2019, I made a quick video on this subject, you check it out on my YouTube channel (Please sub!), but I also wanted to do this post, just so I could give a little more detail. Thanks for stopping by & enjoy the video!

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