Beyond The Canvas: Marketing Your Art

First and foremost, let me say this… I AM NOT A PROFESSIONAL ARTIST! There, I said it (for all the critics), I may not be a professional artist (yet), but I have learned a thing or two when it comes to marketing my art. After watching other artists, primarily those currently in the position I’m striving for, I realized one thing many of them had in common–they went beyond the canvas to market and sell their work.

What do I mean, beyond the canvas? Exactly what it sounds like; they didn’t rely solely on their paintings. With websites like Canva, VistaPrint, Fine Art America and Etsy, it’s so easy nowadays to put your artwork on merchandise including;

  • T-Shirts, Caps & Hoodies
  • Coffee Mugs
  • Blankets
  • Office Supplies; Calendars, pens, mouse-pads, etc
  • Cell Phone Cases & More

Personally, I’ve done coffee mugs, ink pens, mouse-pad, and I release a calendar every year, which does pretty well. I’m not promising these things will make you an instant success, but it will definitely create the potential for additional income avenues for your artwork, which ultimately leads to more sales for you. An added bonus is the fact that it’ll also create more selection with multiple price tiers for your clients and fanbase, I’ll do a post on the importance of price tiers a little later.

In 2019, I made a quick video on this subject, you check it out on my YouTube channel (Please sub!), but I also wanted to do this post, just so I could give a little more detail. Thanks for stopping by & enjoy the video!

1st Peek At Sci-Fi Series: “Celestial Fantasies”

What’s up everybody! Ok, let me jump right into this! Last week, I mentioned I would be starting my first artist series entitled, “Celestial Fantasies,” which will be a Sci-Fi-based series of 5 or more, 16×20 – 18×24 sized acrylic paintings. Well, in between working full time, writing a new book, house-hunting, and uploading videos to my YouTube channel, I’ve managed to squeeze in enough time to get the first painting of this series started.

FYI… I’m almost finished with this piece, but of course I didn’t want to reveal too much to you guys because I want you to come back for the finished product! Lbvs! I do not have a title for this piece just yet, so feel free to drop suggestions, along with your feedback in the comments! Thanks for stopping by!

My 1st Series: “Celestial Fantasies”

More and more, I’m seeing and hearing of artists creating, series, and decided I’ll give it another try. I actually tried one about 2yrs ago, but it didn’t go so well. So I’m introducing my first, official series… “Celestial Fantasies”. The idea came from my natural love for Sci-Fi, and most things involving the voids of space. I also wanted to do this series because I don’t see a lot of artists creating ‘spacescapes’, therefore, I thought it would be fitting for my first series.

Celestial Fantasies will be a Sci-Fi-based series entailing fantastical, planetary spacescapes. I started preparing for the series with several, rough draft pencil sketches of ideas for each piece. The rough drafts will serve as my reference photos and give me a better sense of direction with each work. I’m hoping to have at least 5 pieces to this series on 16×20 or 18×24 stretched canvas and each piece will be done with Acrylic paints. An entire set of 5, 16×20 pieces will be priced between $600 – $800 and will be available for purchase right here on F. Kenneth Art!